China owns most trademarks in the world By June 30, 2009, China's number of applications for trademark registration reached 6.77 million. There are 2.4 million registered trademarks in total, ranking first in the world.
The applications for trademark registration nationwide in the first half of 2009 maintained a strong growth to reach 380,000, up 7.7 percent year-on-year.
China is not a trademark superpower yet, according to the State Administration for Industry and Commerce (SAIC). Despite the large number of trademark registrations, the nation lacks internationally renowned trademarks. The average number of trademarks owned by market entities is relatively few and it is urgently raising social awareness of trademarks.
The number of international trademark registrations falls far behind the speed of China's economic and trade development. China's enterprises need to strengthen their "going global" strategy for trademarks.